Content Direction
A team leader who values collaboration, I am always seeking new ways to share content with target audiences, ensuring text and visuals have harmony and that the work is viable across multiple platforms.
Hidden Canada
An annual celebration of domestic travel, and resource for exploring the country, I created the concept, oversaw editorial direction and executed the project for print, digital and mobile users. Year over year, the art direction is refreshed, while the structure of the package remains.
For The Globe and Mail
Lead on team consisting of writers, copyeditors, art director, photo editor, interactive designer.
Canada’s Kitchen
A means of creating a growing roster of national food talent, for readers, this project, also doubles as a functional cookbook viewable in print, web and mobile. The initiative is replicated annually, building on the previous years’ content.
For The Globe and Mail
Lead on team of writers, copyeditors, art director, photo editor, interactive designer.
La Carte magazine
I conceived of and launched this quarterly digital magazine for educated travellers. The brand was equal parts inspiring and educational, focused on long-form journalism and photo essays to fill a space in the media landscape that was dominated by listicles and slideshows.
Personal project
Lead on team consisting of writers, editors, copyeditors, art director.
Designing Canada
A showcase for the best in Canadian residential design and architecture, this annual project was launched to establish The Globe and Mail as an authority for talent spotting in the design industry. The framework of the project was designed to work with print, digital, social, advertising and events.
For The Globe and Mail
Co-lead on team consisting of writer, copyeditors, art director, interactive designer and internal/external events teams.